Foodie Friday - Cocoa-peanut logs

Cocoa Krispies was introduced in the United States in 1958.  It is a chocolate flavored version of Rice Krispies. 

Rice Krispies (also known as Rice Bubbles in New Zealand and Australia) is a breakfast cereal created by Clayton Rindlisbacher for Kelloggs and was introduced in 1928.  It is created by making a paste of rice and sugar which is then formed into rice shapes (called berries) and then cooked, dried and toasted.  The rice berries expand and form a hollow rice shape with very thin walls that are crunchy and crispy.  They are famous for their ‘snap, crackle and pop’ sound when milk is poured on them.

The Kellogg company was started by two brothers, Will Keith (W.K.) Kellogg and Dr. John Harvey Kellogg in Battle Creek MI.  They entered the cereal business in 1906 with Kelloggs Corn Flakes.  The company believed that everyone, not just those on special diets, could be interested in wholesome cereal foods.  They continually improved their product line and packaging techniques to meet the changing needs of consumers.

The introduction of pasteurized milk greatly helped to expand the appeal of breakfast cereals.

The depression brought hard times to many people.  WK Kellogg responded by doubling his advertising spending and reduced the hours of the three plant shift to create a fourth shift enabling more people to work.  Mr Kellogg declared – “I’ll invest my money in people.”

Malitta Jensen and Mildred Day, were the inventors of Rice Krispy Treats the most well known recipe or ‘treat’ using Rice Krispies.  They invented the recipe as a Campfire Girls fundraiser.

But so far I have found two recipes that do not use marshmallows.

According to Wikipedeia Ogg the Caveman was the mascot for Cocoa Krispies from 1968 to 1971, so we can narrow down the age of this clipping to that time period.  There is a copyright date of 1964 on the bottom of the clipping so we will have to assume that that is the date that the recipe was originally published.

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On a personal note –

Joel Rosenberg, 1954-2011

We were very saddened to find out that our friend, Joel, passed away yesterday.

He will be missed very much, but will live on in his family and through his many books starting with his first book -

Joel made us laugh, and was always up for a good argument.  He was devoted to freedom and was a very active gun rights activist.  If more people were like Joel that world would be a much better place.